Where you actually work.

Not the aspirational version — the real one. Truck cab, shop floor, home office, client's job site, hotel lobby between meetings. Unless, of course, you are looking for a future vision of yourself.

What's in your hands during a normal day?

Tablet, clipboard, coffee, tools, a laptop that's always open to the same spreadsheet. Props are what make a photo read as work instead of a pose.

Who you're in the room with.

Crew, clients, a team of four, a board. If you want images with other people in them, tell us who they are and what that interaction looks like.

Wardrobe you'd genuinely wear.

Down to the specifics — brand, fit, sleeve length, whether you're a blazer person or a quarter-zip person. If you'd never wear it to a real meeting, we shouldn't put you in it.

How you want to come across.

Approachable, exacting, the calm one in a crisis, the person who tells you the truth about your numbers. This shapes expression and posture more than anything else on the form.

What you're using these for.

Website header, LinkedIn, speaking one-sheet, proposal covers, ads. Different uses need different crops and different energy.

Skip nothing, but don't overthink it.

Bullet fragments beat polished paragraphs. Voice-to-text is fine. If a question doesn't apply, say so and move on.

And if you're stuck: describe a real Tuesday. Where you were, what you wore, who you talked to, what was in your hand. That answer alone builds half a gallery.

Ten to fifteen minutes if you're brief, closer to thirty if you go deep. Go deep — it's the only part of this process where more effort from you directly buys you better images.